Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,800 stores and counters in over 40 countries in the Asia-Pacific and Middle East regions. The company’s brands – "Giordano", "Giordano Junior", "Giordano Ladies", "Concepts One", "BSX" – are today synonymous with superior quality, value and service
Giordano’s global success story has been featured as a case study at the Harvard Business School. The company has also received international recognition for its commitment to corporate governance.
Giordano’s Vision is – "To be the best and the biggest world brand in apparel retailing"(A World Brand is a brand that has no center, knows no national borders. It is cross-cultural and is owned by local consumers. It is truly a "Think Global – Act Local" scenario. Each market adapts to their customer’s needs, wants and culture, but all maintain a cosmopolitan, international and contemporary touch.)
The brand’s Mission is – "To Make People Feel Good and Look Great".
QKISS – Quality, Knowledge, Innovation, Service, Simplicity
Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.
Giordano’s brand philosophy is modern simplicity and style – where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
GIORDANO FASHIONS (India) PRIVATE LIMITED is the exclusive distributor of Giordano products in India.